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How can ZBB be combined with continuous improvement or lean thinking? What are the risks of ZBB being reduced to a cost-cutting exercise? How do modern 'ZBB 2.0' approaches use technology and data? How do you sustain the benefits of ZBB over time? What governance is needed to make ZBB effective and lasting?
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Budgeting & Forecasting › Zero-Based Budgeting

How does ZBB interact with strategic priorities during ranking?

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Answer

Ranking uses criteria drawn from strategy, so decision packages that advance strategic priorities (growth, customer value, compliance) rank above those that don't, directing scarce funds accordingly. This makes ZBB a mechanism for aligning the cost base with strategy rather than merely trimming costs uniformly.
Real-world example Packages supporting the digital-growth strategy are funded ahead of legacy activities during ranking.

Common follow-ups: Where do ranking criteria come from? | How does this align cost with strategy?

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All 34 Zero-Based Budgeting questions