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Budgeting & Forecasting › The Master Budget

What is the first budget prepared in the master budget and why?

Beginner

Answer

The sales budget is prepared first because sales demand is usually the principal budget factor—production, purchasing, staffing, and cash all depend on how much the business expects to sell. Everything else in the master budget is built from the sales plan.
Real-world example The sales budget of 10,000 units drives production, materials, and cash budgets that follow.

Common follow-ups: Why does sales come first? | What depends on it?