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How does credit control balance revenue growth with risk in practice?

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Answer

It uses risk-based differentiation: extend generous terms/limits to strong customers to win business, apply tighter terms, security, or prepayment to risky ones, and monitor continuously. Working with sales, it enables profitable growth while keeping bad debt and DSO within targets—saying 'yes, but on these terms' rather than a flat no.
Real-world example Instead of rejecting a risky but strategic prospect, credit control approves a capped limit with a guarantee, enabling the sale safely.

Common follow-ups: What does risk-based differentiation mean? | How do credit and sales collaborate?